I must admit that I do not follow the tactical and strategic plans of Findlaw on a day to day time frame. However, I just read a very interesting article from iMarktinglawyerblog which describes how Findlaw sells incoming links from the huge Findlaw website. On the surface, it makes sense. Findlaw has a high page rank and any incoming links to a lawyer website would be powerful and relevant.
According to this article, Google frowns upon selling incoming links. Findlaw can charge anywhere from $1,000 to higher for these incoming links.
It's hard to quantify if Google has penalized the attorneys that have bought off on the incoming link package.
I would recommend to look closely at this package and do a lot of research before making any decisions. As I like to say, there are no "quick fixes" when it comes to honest and effective search engine marketing for lawyer websites and all websites. Findlaw is part of Rueters-Thomson, which is a huge company. Profits are hugely important.
You can read the article here: