Monday, January 26, 2009

Directory vs Website listings

As you can guess from my previous posts, I believe a website for an attorney or law firm is one of the pillars of marketing your practice. A well constructed and crafted website can convey a professional/competent image and drive visitors and potential clients to your practice.

The two largest lawyer directories present attorney listings in a different manner., as a default, presents a typical "directory style" listing of a firm or attorney. In this listing, there is contact information, listing of lawyers, practice areas, law school information, etc. There is an option to "view website".

Findlaw on the other hand, defaults the listing back to the attorney's website. There are very few attorney listing that present the typical directory listings as described above.

There are pros and cons to both formats of listings. If I know a lawyer's name, then the directory style listing is quicker and more efficient. If I don't know a specific attorney, then I may want to investigate their website. Findlaw does not give the directory listing style whereas gives you both options. For this reason, I have to give the nod to for more consumer choice.

Please let me know what you think.

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