Ever wonder why some lawyer websites are showing up more than other attorney websites? One of the reasons is content (the written word) that is on the more successful websites.
Should you right a 100 page these on family law and then upload it to your website? Probably not. However you do want to have natural language inter dispersed with key words and phrases. For instance:
"As a personal injury attorney, Mr. Doe has helped his clients realize and earn the settlements they deserve from such tragic occurrences such as car accidents, truck accidents, dog bites, slip and falls, and medical malpractice."
This may be a little heavy on keywords, but this type of content will be more likely to show up than: "Attorney X practices personal injury law"
Write good content early and often. If you happen to take on a case in a slightly different speciality, write a quick paragraph about that specialty and post it on your website. Continue to do this and your website will become the marketing engine you want it to become.
Until next time,