Tuesday, August 29, 2006

Do you get referrals? If "yes", your firm needs a website

Virtually every lawyer and law firm I speak to tells me that the biggest source of new clients are referrals. I don't disagree. Even firms with phenomenal web sites and web dominance still get a significant portion of their business from referral sources.

Having a good referral source is the best reason to have an effective website. Sounds counterintuitive doesn't it? Here's why a lawyer website is important:
1. Validation - potential clients that are referred to you want to make sure that you are a legitimate attorney and handle their particular issue. There is only one way for a lay person to do this, using the internet to search your name.
2. First Impression. If you don't have a website or have an ugly one, it is hard to recover from that initial impression.
3. Competition. You think you are the only attorney or firm this prospect was referred to? All things being equal the lawyer with the best website wins.

Some examples of nice referral sites:
Elkton Criminal Attorney
Geneva NY Real Estate Attorney

Until next time,


No comments: