If you are like most lawyers, you are constantly being barraged by offers from SEO "experts" who know the secrets of Search Engine Optimization (SEO)
Here is the biggest secret about SEO that I am going to share with you....
There is no secret. Despite what all the experts say, Google, Yahoo, MSN and every other search engine out there do not want a website to show better in their search results because of superior SEO. These search engines make their living by bringing back relevant websites to a particular query. If these results are skewed and not relevant, then the searcher will look elsewhere and not continue to use the search engine.
This creates a cat and mouse game between the SEO Experts (mostly Spammers) and the search engines. I would suggest you do not get caught up with all this.
Remember from my last post, above all, Content is King. If you are adding relevant content, have a Google Site Map (table of contents for Google), and are listed in a few good web directories then your lawyer website or blawg will do just fine. Stay away from trying to guess "keyword density" and other SEO methods. These strategies come and go. Trying to keep up with them will be frustrating, complicated, and in the end, not beneficial to your overall web traffic.
If your hobby is to SEO your law firm website on a frequent basis and the art of SEO interests you, then go ahead. Otherwise, put your head down, and refresh your relevant content. If you build it, they will come.