Whatever happened to websites that just displayed information? Websites where you could just buy stuff online?
They are still out there of course, but the internet is slowly changing to Web 2.0. What is 2.0? You are already a part of Web 2.0 if you are reading this Blog. Blogs are part of the 2.0 revolution. Web 2.0 is interactive. Site visitors want to comment, create profiles, upload/share pictures, communicate with friends or colleagues, rate movies or restaurants...and the list continues.
What does that mean to the average law firm or attorney? First of all, don't panic. Your old fashioned website is still the most important part of your online footprint. Your lawyer website can still be the "hub" for all of your other online activity.
Here is my suggestion, if you are interested in Facebook, Twitter, MySpace etc..., sign up as a personal user, not a business person first. Just to check it out. It's fun to reconnect with friends and know what they are doing. As you get more and more immersed into Twitter and the gang, see what your peers are doing. If they look active, then you may want to think about creating another or compliment account for your law practice.
Also, don't forget about that blog you keep putting off. Blogging by definition is search engine friendly (especially Google) and also Web 2.0 friendly. Blogging is interactive (comments can be made), frequently updated with new and relevant content, and properly categorized/tagged.
If you want to read up on a good blog regarding Web 2.0, these guys know there stuff:
Good luck and welcome to Web 2.0!